graphic design

5 Reasons Graphic Design is More Important to Your Business Than You Think

As a business or organisation owner, you can often be overwhelmed by the amount of work you need to tackle on a daily basis; meaning that certain creative tasks always get neglected. However, utilizing the skills of a professional graphic designer can be an important step in the process of developing and maintaining a successful business or organisation.

Allocating a proportion of your budget to graphic design work can really boost the amount of leads and enquiries your business receives. These five points really emphasize how important graphic design is to your business or organisation.

Brand Recognition
First impressions matter.  Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to speak to your audience in a way that is functional, attractive, friendly and yet professional. Potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility—and that’s priceless. No matter how great a product or service you offer, with poor design, it’s unlikely that people will be interested.

A graphic designers job extends way beyond developing logos. A graphic designer can produce visual aids that will help your business or organisation communicate ideas to existing and potential clients.

It’s a psychological fact that people understand better with visuals and images. A well designed and thought through publication, brochure, advertisement or poster stays longer in people’s minds than text alone. When information is presented with the relevant images and designs it is conceived better by an audience and makes it easier to understand your message without confusion or misinterpretation.

Persuade your audience
Design isn’t just about making things look great; effective design should entice and persuade your target audience. A smartly designed publication or brochure can direct your audience to take action, for example enquiring about your 30-day free trial. A well-crafted publication compels readers to keep turning pages.

Professional graphic design has the potential to deliver measurable results for any business or organisation.

You want to ensure that your company makes a great first impression on clients, vendors, and other businesses – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavourable light on your business and it can be difficult to break the impression that your company cannot afford a professional design.

Stand out
If there’s one thing most businesses have in common, it’s that they all face competition and to set themselves apart, they generally have a handful of differentiators, whether they be pricing, quality, customer service, or something else entirely. However, the creativity of a business or organisation can help it to stand out too.

A company’s visual communication whether that be through a brochure, stationary or corporate branding has a huge impact when a client is choosing between two businesses.

Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilising the skills of a graphic designer can improve every aspect of your business and developer strong relationships with clients.