printed-publication

Printed publications in Yorkshire and beyond

The increase in popularity of the internet does not mean the end for printed publications in Yorkshire and beyond. Beautifully designed and printed publications are still very much an important part of marketing and promotional materials.

Is print dead? Is a question that has been asked regularly for over the past 10 years since the rapid surge of the internet and growth of social media. Although the internet provides better platforms to allow people to connect and share common interests, migrating all print materials to digital would not necessarily work for most businesses.

The internet provides a great starting place to allow people to research a business, school etc. but does not provide all of the necessary information. This is where print publications really come into their own.

Single page print and multi-page publications can really reflect your business. Design layout is really important as it allows you to communicate your messages and tone to clients and potential clients in a manner you want to convey; whether it be through magazines, brochures, prospectuses or newsletters. Here are some of the advantages print media has over its digital counterparts:

Longevity – A print piece is a physical thing. Magazines and brochures can stay in homes and offices for months or years, as people often store them in racks or under coffee tables, whereas internet ads can disappear into cyber space instantaneously. An informational brochure or catalogue can be on hand for reference, even when online options are not available.

Credibility – There is something about print publications that gives a sense of legitimacy. Popups, downloads and banner ads on the internet can often be overwhelming to many clients who are not internet savvy as they fear spam and viruses. Whereas there is no imminent danger in a print advertisements and materials.

Branding – Print ads are excellent for solidifying your brand identity. Advertisements with consistent aesthetic in terms of fonts, colours and types of images allow customers to establish brand recognition. When consumers see this consistent branding message on posters, flyers, packaging and postcards, the brand message of the company is reinforced.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read printed materials 20% – 30% slower than digital materials, meaning that when people are reading printed publications, they are more likely to take more information in.

Less Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

Print materials, whether magazines, brochures, prospectuses or newsletters, last a lot longer than digital materials. Often digital materials get swept up in the moment.

Many companies and organisations put together a strategic marketing plan that includes both print and electronic materials, to provide a complete package to their clients.

Printed publications in Yorkshire and beyond are thriving and have been for years!

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